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Last week, IMPACT earned its highest television rating in over a year.

IMPACT: Ratings hit highest number since February 2021

The January 27 episode of IMPACT! on AXS TV averaged  182,000 viewers with a 0.05 demo.  This was the highest rated show since February 16, 2021 (197,000/0.06) and the highest since the move to Thursdays. Viewership is up 30% from last week’s 126,000 with 0.03 demo. The show ranked 104 in the Showbuzz Top 150. This is the seventh week in a row that saw viewership increases.

Why have numbers been climbing and why was there a significant jump this week? Its simple, the show is much better. There are many factors that led to their decline in 2021, such as football and the move to Thursdays. But ultimately IMPACT was not giving fans a reason to prioritize their show every week. IMPACT made some very necessary changes. Replacing Matt Stryker with Tom Hannifan has been a grand slam. The Honor No More story has also been a major catalyst as its one of the better stories in wrestling right now. The company has been firing on all cylinders with better stories and awesome matches since Hard to Kill. Hopefully they keep the momentum going and they get over 200,000 viewers with a 0.1 demo, which is entirely possible.

Average viewership for January 2022 was 137,000 with a 0.03 demo, up 41% from December (80,000/0.02). The current 10 week average is 97,000 with a 0.02 demo.

New Japan Pro Wrestling’s return to AXS averaged 66,000 viewers with a 0.01 demo for the Okada vs Naito match from 2018’s Wrestle Kingdom show. This is down from last week’s 88,000 viewers with a 0.03 demo which aired Kenny Omega vs Chris Jericho from that same event..


IMPACT Ratings 2022

Date Total Viewership Demo Notes
Jan-27 182,000 0.05 #104 on Showbuzz; PCO vs Chris Sabin
Jan-20 126,000 0.03 Josh Alexander vs Charlie Haas; #147 on Showbuzz
Jan-13  111,000 0.03 Deonna Purazzo vs Rok-C. #144 on Showbuzz
Jan-6 104,000 0.02 Hard to Kill “go-home”
Dec, 30 82,000 0.01 Best of 2022 pt. 2
Dec, 23 79,000 0.02 Best of 2022 pt. 1
Dec  16 71,000 0.02 Moose and Cardona contract signing
9-Dec 90,000 0.03 Street Fight between Eric Young and Rhino.
2-Dec 96,000 0.02 Moose and Morrissey vs Cardona and Eddie Edwards
25-Nov 48,000 0.01 Thanksgiving night/Wrestlehouse special

Mickie James appears in Royal Rumble

Mickie James represented IMPACT Wrestling in the 2022 Women’s Royal Rumble. With her theme song “Hardcore Country” blaring in the The Dome in St. Louis, James came to the ring at number 20 wearing her Knockouts title and was acknowledged as the IMPACT champion. Over 30,000 fans rose to their feet as Mickie got one of the best pops of the night. She lasted over ten minutes, secured an elimination, and then was eliminated by Lita.

James being in the Rumble isn’t all that big of a deal, considering she has actually been in every single women’s Rumble match in history. But coming out as the “Hardcore Country” version, with that song, representing IMPACT, was very cool. Bottom line is, mentioning IMPACT and showing respect to their champion didn’t hurt WWE at all. Hopefully the lifelong insecurities that have plagued the wrestling business will start to subside after this.


IMPACT! on AXS TV review

While audio issues plagued the show, for the most part this was another very enjoyable episode. Tom Hannifan and Matthew Rehwoldt appear to be the new permanent commentary duo. They have great chemistry and were great. The Honor No More story continues to be intriguing and now we have added the Bullet Club. There are so many cool possibilities on the show now and Im excited to watch every week. As are other people, considering viewership continues to rise.

HITS

  • Chris Bey vs. Jake Something:  Another awesome opening match which has become a successful formula for IMPACT. Jake Something picked up the surprising win and the Bullet Club, Jay White and G.O.D. attacked him after.

  • Honor No More: These guys are awesome. After the Bullet Club left the ring they entered the building and were fended off by team IMPACT. This set up a No Surrender match between IMPACT and Honor No More. Chris Sabin also laid down a challenge for the main event of the episode which was accepted by PCO. A very hot open to the show.
  • The IInspiration vs. Kaleb and Madison Rayne: This was not what I would call a good match, but Kaleb with a K deserves some credit. He is very good and essentially wrested a tag match by himself. Plus the IInspiration cracks me up.
  • Morrissey killing The Learning Tree: Morrissey laid down a disrespectful beatdown in back to back weeks on the Learning Tree.  This time Myers added six more wrestlers to the group and the result was the same, and the segment was even better. Great way to build a monster.
  • JONAH vs. Swinger: Another great squash as they rebuild JONAH. Looks like Taurus is up next.
  • PCO vs. Chris Sabin: A solid main event that started slow but got better as PCO got crazier. PCO got the pin with help from HNM, which set up a show closing brawl. IMPACT stood tall in the end.

MISSES

  • Mickie James State of the Knockouts Address: This was not good. It lasted forever. The in-house microphone was bad and echoed. The whole thing seemed forced, poorly written, and poorly executed. The Knockouts division had to stand around ringside while Mickie droned on. We get it, you were gonna be in the Rumble, again. Then Chelsea Green got in there and made the segment worse. Thankfully Tasha Steelz saved the day with her charisma.

Brace for IMPACT is now on Spotify and Apple Podcasts

Brace for IMPACT, hosted by JD Oliva and myself, has joined the Fight Game Media Network feed on Spotify, Apple Podcasts, and all other podcast apps. The show had been exclusive to Fight Game Media Network Plus on Patreon since March. Our weekly free show will recap IMPACT! The uncut, uncensored, ad-free version will continue on Patreon where we not only review the weekly show, but we will recap all the IMPACT Plus specials, pay-per-views, break down all the news and headlines surrounding IMPACT, Q-and-As with the listeners, classic match and event reviews, plus much more.

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