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Brace for IMPACT: Deonna Purazzo to challenge for the ROH Women’s title; 2021 ratings year in review; Rohit leaves IMPACT

Deonna Purazzo to challenge for the ROH Women's title

Deonna Purazzo to challenge for the ROH Women's title

Deonna Purazzo to challenge for the ROH Women’s title

Deonna Purazzo will challenge Rok-C for the ROH Women’s championship this Sunday in Dallas, Tx. The match will air on IMPACT on AXS TV on January 13. Purazzo challenged Rok-C with the being contingent on her defeating Mickie James for the Knockouts title at Hard to Kill. This would set up a winner-take-all match featuring IMPACT, ROH, and AAA titles. It is entirely possible that James retains her title this Saturday and the match becomes a ROH-AAA title match. The company could set up a three way for all the gold with Mickie, Rok-C, and Deonna all representing different companies. Rok-C recently attended a WWE tryout and I get the feeling she is headed there.

On the latest edition of the ROH Strong podcast, Bobby Cruise and Maria Kanellis stated that they had been trying to get Purazzo through the forbidden door for  year:

“Maria and I had been talking to IMPACT this past spring about Deonna, specifically. When you’re booking something and writing something, any time you can have reality in a situation, it just adds to it that much more. Deonna having unfinished business in Ring of Honor is a shoot. She did not leave Ring of Honor under the best terms and she knows that. She had unfinished business. A year ago, I talked to her and was going to pitch IMPACT on getting her involved. We had an agreement, but at that time IMPACT also wanted some of the guys to crossover and Ring of Honor wasn’t interested, so it fell apart. Her appearing at Final Battle, we didn’t work on that one for months.” (h/t Fightful)

Purazzo will also be taking on an AEW’s Mercedes Martinez this Thursday on IMPACT. The match was taped in November so it is not technically an inter-promotional battle.


2022 IMPACT Wrestling Wishlist

2022 will mark five years since Anthem purchased IMPACT Wrestling. Anthem, Scott D’Amore and his crew have provided much needed financial stability and quality television. 2021 saw them take big strides in the media space by partnering with AEW and New Japan, upgrading production, and getting more aggressive in free agency. They have already started 2022 off right by announcing a big tour with larger venues and exchanging talent with Ring of Honor.

With this being the fifth year of their “five year plan”, here are wishes I’d like to see granted in 2022:

  • Get AXS in more homes. IMPACT won’t be moving to another station. The best for all involved would be for AXS to increase its footprint.
  • Revamp the announce crew. This is a common issue with viewers. Please hire Ian Ricaboni to replace Mat Stryker and add Veda Scott to the team alongside D’Lo Brown.
  • Retain homegrown talent.
  • Add a former WWE champion. Adam Scherr and Windham Rotunda are still out there. Another one is bound to be released soon.
  • Beat AEW to the punch on a major free agent. Every time a big name gets released everyone assumes they are AEW bound.
  • Bring back cage matches. IMPACT has not had a cage match since Sami Callihan defeated Brian Cage for the world title back in November of 2019.
  • Sting needs to come home one last time. Whether is Slammiversary, Bound for Glory or an appearance on IMPACT.
  • Go BIG for the 20th anniversary show.The Bridgestone Arena in Nashville, Tn would be a perfect home.
  • Induct Dixie Carter, Mike Tenay, and Don West in to the hall of fame. Carter is controversial but she kept the company alive for many years.
  • Advertise the product on other wrestling shows.
  • Upgrade the stage setup.
  • Replace “We Own the Night.” The song has become dreadful.
  • Increase the focus on the tag team division. It always seems lost in the shuffle and there’s no real effort in to the story-lines.

News

  • Speaking of retaining homegrown talent: Former X-Division champion Rohit Raju is no longer with the company. He made the announcement via Twitter. Raju signed a multiple year deal in October of 2020.  I honestly cannot fathom why they would let him go. He can literally do everything. IMPACT may be cleaning house to add some new talent.

  • Hard to Kill from The Factory in Dallas is sold out. The television tapings the next night in the same venue has sold less than 200 tickets so far.
  • Tommy Dreamer returned to his role as an agent and producer. He was suspended for one set of tapings due to insensitive comments he made on an episode of Dark Side of the Ring.
  • Su Yung announced her pregnancy in a skit that aired after IMPACT where she seemingly killed Kimber Lee and Brandi Lauren with lightning bolts from her finger tips. No word on if the child will also have magic powers.

  • Rich Swann, who is in a relationship with Su Yung, tested positive for COVID-19 prior to wrestling at an AAW event in Chicago on December 30 according to the Wrestling Observer Newsletter. Swann is scheduled to compete at Hard to Kill this Saturday. Hope he heals up soon and that the virus does not spread to Su and the baby.
  • Matt Cardona and Chelsea Green were married on New Years Eve in Las Vegas.
  • Steve Maclin told me that after he wins the X-Division title from Trey Miguel this Saturday that he would like to defend it against Josh Alexander and is Interested in taking the title to other promotions. Watch the full interview below:


IMPACT Ratings December 23 and 30

The December 23  IMPACT! on AXS TV averaged  79,000 viewers with a 0.02 demo for their Best of 2021 part 1. episode according to Brandon Thurston of Wrestlenomics. This was the final episode of the year that was opposed by the NFL. Total viewership is up from the previous weeks 71,000 with the demo rating staying the same. That number is down considerably from the previous years Best of 2020 part. 1, which averaged 133,000 viewers with a 0.03 demo.

The Best of IMPACT 2021 part 2. that aired on December 30 averaged 82,000 viewers with a 0.01 demo. The Best of IMPACT 2020 part 2. that aired on December 29, 2020 averaged 103,000 viewers with a 0.01 demo.

IMPACT Ratings 2021 Year in Review

  • IMPACT in 2021 averaged 121,000 viewers with a 0.03 rating for the year. The annual average viewership is down 21% from 2020, where they averaged 154,038 viewers per episode according to Wrestlenomics.
  • The downfall began when they moved to Thursday nights to avoid competition from NXT on April 8.  On Tuesdays from January 5 to March 30 the show averaged 155,000 per episode with a 0.04 rating, which is in line with their 2020 average.
  • On Thursdays from April 8 to December 30 the show averaged 109,000 with a 0.03 demo.
  • The peak came on February 16 where they averaged 197,000 viewers with a 0.06 rating for an episode that featured the debut of NJPW’s FinJuice.
  • The lowest viewership came on Thanksgiving night where they averaged 48,000 viewers with a 0.01 demo.
  • Episodes from January through July, which heavily featured Kenny Omega averaged 135,000 viewers with a 0.04 rating.
  • Post-Omega episodes (August through December), which numbers would be lower anyway due to the holidays, averaged 100,000 viewers with a 0.02 rating.

IMPACT Ratings 2021

Date Total Viewers 18- 49 Demo Rating Notes
5-Jan 148,000 0.04
12-Jan 161,000 0.05
19-Jan 147,000 0.03
26-Jan 186,000 0.05
2-Jan 173,000 0.05
9-Feb 153,000 0.04
16-Feb 197,000 0.06 FinJuice Debut
23-Feb 170,000 0.04
2-Mar 134,000 0.03
9-Mar 144,000 0.04
16-Mar 146,000 0.04
23-Mar 116,000 0.04
30-Mar 148,512 0.04 Final Tuesday Night Episode
8-Apr 168,000 0.06 Thursday Night Debut, head to Head with NXT
15-Apr 132,000 0.04
22-Apr 145,000 0.05
29-Apr 120,000 0.05 NFL Draft Night
6-May 123,000 0.04
13-May 112,000 0.03
20-May 109,000 0.04
27-May 140,000 0.06 Moose & Sami Callihan vs. The Good Brothers
3-Jun 143,000 0.04
10-Jun 124,000 0.05
17-Jun 111,000 0.03
24-Jun 111,000 0.03
1-Jul 69,000 0.02 Technical glitch w/TV Guide
8-Jul 120,000 0.03
15-Jul 109,000 0.02
22-Jul 104,000 0.04
29-Jul 113,000 0.02
5-Aug 103,000 0.04
12-Aug 122,000 0.04 Doc Gallows vs Joe Doering
19-Aug 126,000 0.04 #122 in Top 150
26-Aug 93,000 0.03 Did not chart
2-Sept 126,000 0.04 #129 in top 150
9-Sept 111,000 0.03 #125
16-Sept 105, 000 0.02 Did not Chart (head to head with Dark Side)
23-Sept 117,000 0.03 #140
30-Sept 115,000 0.03 #142
7-Oct 111,000 0.02 Did not chart
14-Oct 89,000 0.03 Did not chart
21-Oct 93,000 0.02 Did Not Chart
28-Oct 100,000 0.03 Did Not Chart (Final Dark Side)
Nov-4 118,000 0.02 Did Not Chart
Nov 11 79,000 0.02
Nov 18 129,000 0.02 Alexander vs Minoru Suzuki
Nov 25 48,000 0.01 WrestleHouse/Thanksgiving
Dec 2 96,000 0.02 JONAH debut
Dec 9 90,000 0.03 #136
Dec  16 71,000 0.02 Triple Threat contract signing
Dec, 23 79,000 0.02 Best of IMPACT 2021 pt. 1
Dec, 30 82,000 0.01 Best of IMPACT 2021 pt.2

Brace for IMPACT is now on Spotify and Apple Podcasts

Brace for IMPACT, hosted by JD Oliva and myself on the Fight Game Media Network, has been given its own feed on Spotify, Apple Podcasts, and all other podcast apps. The show had been exclusive to Fight Game Media Network Plus on Patreon since March. Our weekly free show will recap IMPACT, and the uncut, uncensored, ad-free version will continue on Patreon where we not only review the weekly show, but we will recap all the IMPACT Plus specials, pay-per-views, break down all the news and headlines surrounding IMPACT, Q-and-As with the listeners, classic match and event reviews, plus much more.

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