The big news: AEW Dynamite and WWE Monday Night RAW both hit 0.39 in 18–49
Monday Night RAW was up against the CFB National Championship game while AEW Dynamite was in it’s second week on a new station but with a great lead-in, particularly with younger viewers. The result was a virtual tie in the key 18-49 demo with RAW averaging 507,000 viewers and Dynamite averaging 505,000, which both round to a 0.39 rating. Dynamite beat RAW twice in the demo in the two weeks following All Out (which coincided with the first two weeks of Monday Night Football) so this is the third time that RAW has not beaten Dynamite during the same week since the latter show debuted in 2019.
This week’s numbers
- AEW Dynamite averaged 969,000 viewers, down 4.1% from the previous Wednesday and the lowest viewership for the show since December 15. In the 18–49 demo, the show averaged a 0.39 rating, which was the second highest since October but down 9.3% from the debut episode on TBS. Dynamite finished third on the cable charts, trailing only two NBA games on on ESPN. Looking at the numbers a little more closely, the show dropped in every category with the exception of people over 50, which had the same rating as last week. The biggest drops were with females in the 12-34 age group, where the show dropped 25%, and with the 18-34 age group where the drop was 23.5%.
- WWE NXT 2.0 on the USA Network, averaged 647,000 viewers, down 5.6% from last week. In the 18–49 demo the show finished 40th on the cable charts. It’s the smallest overall audience for the show since December 21. The show did a 0.14 rating in 18–49, down 12.5% last week. The show brought in AJ Styles from the main roster but other than that the lineup was fairly lackluster following last week’s New Year’s Evil special. The demo number was also the smallest since December 21.
- Monday Night RAW on the USA Network averaged 1,632,331 viewers for the January 10 episode. That’s down 5.1% from last week, following two straight weeks of audience growth. In the 18–49 demo the show averaged a 0.39 rating, down 14.5%, and was the fourth lowest in the history of the show. They finished ninth on cable in the demo, but topped all non-NFL related programming.
- Friday Night SmackDown on January 7 averaged 2,271,000 viewers on FOX, up 10.1% from two weeks ago when the show last aired on that station. Comparisons to the previous week are not really fair since that show was a best of on New Year’s Eve that aired on FS 1. The show finished third among network programming with a 0.58 rating, up 20.8% from two weeks ago. It tied the best number in the demo since October 1.
- AEW Rampage averaged 588,000 viewers, up 29.8% from last week, which was New Year’s Even. In the 18–49 demo the show averaged a 0.24 rating, up 26.3%, and finished seventh on the cable charts in that category, one of the highest placings since September.
As shown in the chart below, the increases/decreases over the ten-week average, prior to this week, are as follows:
- AEW Dynamite was up 3.4% in viewers and 11.4% in 18–49. It’s the fourth week in a row the show has been above it’s ten-week average. Probably not coincidentally, the NBA has not aired head to head either of those weeks. It should also be noted that the lead-in on TBS is much stronger in the key demo than it was on TNT so this trend would be expected to continue until the weeks of comparison are all TBS airings.
- WWE NXT 2.0 was up 5% in viewers and even in 18–49. Like Dynamite, NXT had no NBA competition on TNT or ESPN but there was a game on NBA TV.
- WWE RAW was up 0.6% in viewers but down 7.1% 18–49. The fact that viewership was virtually identical, despite the huge competition, should be considered a slight positive.
- WWE SmackDown was up 24.3% in viewers and 26.1% in 18–49. However, two of those weeks were FS 1 airings so factoring those out of the equation and comparing to the other eight weeks, the show was up 7.8% in viewers and 9.4% in 18-49 so it was a very good showing. This show featured advertised appearances by both Brock Lesnar and Roman Reigns coming off the Day 1 premium live event and was Reigns’ first appearance since testing positive for COVID-19.
- AEW Rampage was up 10.1% in overall viewers and 14.3% in 18–49. The numbers seems to be rising with slightly bigger matches being featured on the show in recent weeks.
AEW Dynamite was up 27.2% in overall viewers and 30% in the 18–49 demo. It’s the third straight week that the show has had double digit year over year increases in both categories.
WWE NXT 2.0 was up 17.4% in viewers and was even in 18–49. So the show is skewing much older in 2022. That said, it’s the third straight the show has had year over year growth in viewers.
WWE RAW was down 10.3% in viewers and 29.1% in 18–49. It’s the fourteenth straight week of year over year declines in the demo. The average decline over that time span has been 20%. RAW was the only one of the 4 major shows to decline in these comparisons.
WWE SmackDown was up 7.1% in overall viewers and 3.6% in 18-49. It’s the first time since October 1 the show has had year over year increases in both categories when comparing FOX airings of the show.
After presenting the Q3 data for viewers drawn per quarter both overall and in 18–49 for people who had appeared in at least 4 segments of AEW Dynamite or NXT from July-September over the last few weeks, it’s now time to look at the average viewers gained per quarter. Simply put, who is moving the numbers.
This week, it’s overall viewers and next week I’ll present the same information but in the 18-49 age group. As a refresher, the top ten viewers per segment were Bryan Danielson, Ruby Soho, Brian Pillman Jr, CM Punk, Jamie Hayter, John Silver, Kenny Omega, the team of Uno and Grayson, Alex Reynolds and Scorpio Sky.
Viewers gained per segment is quite a different list and even though NXT wrestlers would be eligible here and often appear in the top ten, that wasn’t the case for this quarter. Going forward, we are no longer getting quarter by quarter data for NXT shows so these will exclusively be AEW numbers. Keep in mind that for Adam Cole specifically (and no one else in this quarter since Kyle O’Reilly and Bobby Fish hadn’t debuted yet) these would be combined numbers between AEW and NXT. But two of the top three NXT performers are now in AEW and the third, Karrion Kross, is no longer with that company.
|Average viewers gained per segment (min 4 appearances)|
|4||Dark Order (Reynolds/10/Angels/Cabana)||46,167|
|29||Chavo Guerrero Jr||16,857|
|64||Io Shirai/Zoey Stark||-7,500|
|67||Hit Row (Scott/Ashanta/Top Dolla)||-8,667|