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Lady Frost Signed with IMPACT Wrestling

Lady Frost Signed with IMPACT Wrestling

Lady Frost signs with IMPACT Wrestling

Lady Frost signed with IMPACT Wrestling this week, as first reported by Fightful Select. Frost joins Masha Slamovich as the newest additions to the division.

Frost has been featured on IMPACT several times in the past, most recently on Knockouts Knockdown. She also has worked for NWA and most of the top indy promotions in the country. She has a unique look—I’ve referred to her as “Buff Cruella” in the past—a fresh persona, and has greatly improved over the last year. This is the perfect type of signing for IMPACT and in a year or two, Frost can be one of the top stars in the division.


IMPACT! on AXS TV review

This weeks IMPACT was a solid B- or C+ depending on your tastes. There was good wrestling throughout the show, including another quality main event, as well as good promos and backstage segments. Unfortunately, as reflected in this weeks ratings (see below), there was nothing on the show that stood out and made people really want to prioritize their evenings with IMPACT. You would expect with the hot angle angle to close Bound for Glory and taping outside of the studio in Nashville that the company would see some momentum, but the show just did not have any energy this week.

HITS

  • Eddie Edwards becomes number one contender over Morrissey and Matt Cardona: The match itself was good, but the formula IMPACT is using to determine contenders is tired and stale. There was nothing interesting about the story of the match. It’s as old as IMPACT, three guys want a shot so they all wrestle at the same time.
  • Minoru Suzuki kills Kaleb with a K:  There are some who believe this was a poor usage of Suzuki, however, I have to disagree. I love a good squash match, and Kaleb did an excellent job of making Suzuki look like a killer heading in to his match with Alexander next week.

  • Rohit Raju overcomes Rocky Romero: This was a very good match with a surprising outcome in Raju getting the victory. Romero is turning in to the “forbidden doormat” (kudos to JD Oliva for the nickname) as he has now lost matches on AEW, NJPW, IMPACT, and MLW all just this year.
  • Mercedes Martinez defeats Madison Rayne: Martinez looked great here in this one-sided win over Rayne. Rayne has turned in to the gatekeeper of the division. After the match Rayne attacked Martinez, prompting Mickie James to make the save. Martinez hit James with the Kryptonite Crunch for her troubles as they set up their bout at Turning Point.
  • Bullet Club topples Finjuice to earn tag team title shot: El Phantasmo and Chris Bey looked great as a team beating FinJuice, who have become stale. The Good Brothers hit the ring to send a message but were fended off by Hikuleo. Unfortunately, ELP will not be wrestling at Turning Point, as he is headed back to Japan for the Best of the Super Juniors tournament.

MISSES

  • Decay vs. Undead Bridesmaids: I cringed at the announcement of this match and it sure delivered on the cringe. The Bridesmaids just don’t have their act down. Decay remains cool and is a highlight when they wrestle, so long as they stay away from spooky comedy. The IInspiration were good here in their roles as outside antagonists and have improved their character skills in IMPACT. You can tell they are much less scripted and more natural than when they were in WWE.
  • Alexander being denied entry in the contenders match for being angry:  This, on the surface makes zero sense. D’Amore wouldn’t let his top wrestler, wrestle, cause he was angry at a potential opponent? Then he proceeds to book him in a different match. If they are slowly turning D’Amore heel then that is understandable. Especially considering D’Amore actually trained Moose.


News

  • Hard to Kill tickets went on sale yesterday. Still no word on how many tickets they will be trying to sell as they did not provided a seat map where you can actually count how many seats there are,
  • Dave Meltzer in the Wrestling Observer Newsletter stated that AEW and IMPACT were both interested in the services of Windham FKA Bray Wyatt. Tony Khan stated that he has had no talks with Windham about going to AEW. Windham is currently working on a horror movie project.
  • Moose, Chris Bey, and Josh Alexander will all be working at the NJoA “Battle in the Valley” show tonight in San Jose.
  • Kazuchika Okada and Tomohiro Ishii are both on the NJoA show tonight as well and will be in the states for awhile. Okada seems like a lock for an AEW appearance as he has been mentioned quite a bit lately. I could see Ishii coming to IMPACT, especially considering he defeated Moose this past August.
  • Don Callis returned to AEW this week on Dynamite. 

Ratings

The November 11 episode of IMPACT! on AXS TV averaged 79,000 viewers with a 0.02 demo according to Brandon Thurston of Wrestlenomics Total viewership is down 33% from last weeks 118,000, while the demo stayed the same. Significant drops like this could be explained away uses any number of excuses like: it was Veterans Day, Nielsen is flawed, NFL was on, daylights savings etc… but the bottom line is, IMPACT didn’t give people enough of a reason to prioritize their show.

Three of their top stars were in the main event to determine a contender for the world title and people didn’t care enough to tune in. Why? Because a three way to determine contenders is the same old paint-by-numbers formula IMPACT has been relying on for years. “Who wants a title shot? OK, put them all in the same match.” Ratings will likely bounce back this week with Josh Alexander taking on Minoru Suzuki in the main event, but IMPACT and Anthem need to take a hard look at their creative process and try to find a way to bring in some new ideas and new energy. What they’re doing is tired and the audience drops are telling the story. I’m not advocating for anyone to be fired, however, drastic changes need to be made.

IMPACT Ratings 2021

Date Total Viewers 18- 49 Demo Rating Notes
5-Jan 148,000 0.04
12-Jan 161,000 0.05
19-Jan 147,000 0.03
26-Jan 186,000 0.05
2-Jan 173,000 0.05
9-Feb 153,000 0.04
16-Feb 197,000 0.06 FinJuice Debut
23-Feb 170,000 0.04
2-Mar 134,000 0.03
9-Mar 144,000 0.04
16-Mar 146,000 0.04
23-Mar 116,000 0.04
30-Mar 148,512 0.04 Final Tuesday Night Episode
8-Apr 168,000 0.06 Thursday Night Debut, head to Head with NXT
15-Apr 132,000 0.04
22-Apr 145,000 0.05
29-Apr 120,000 0.05 NFL Draft Night
6-May 123,000 0.04
13-May 112,000 0.03
20-May 109,000 0.04
27-May 140,000 0.06
3-Jun 143,000 0.04
10-Jun 124,000 0.05
17-Jun 111,000 0.03
24-Jun 111,000 0.03
1-Jul 69,000 0.02 Technical glitch w/TV Guide
8-Jul 120,000 0.03
15-Jul 109,000 0.02
22-Jul 104,000 0.04
29-Jul 113,000 0.02
5-Aug 103,000 0.04
12-Aug 122,000 0.04
19-Aug 126,000 0.04 #122 in Top 150
26-Aug 93,000 0.03 Did not chart
2-Sept 126,000 0.04 #129 in top 150
9-Sept 111,000 0.03 #125
16-Sept 105, 000 0.02 Did not Chart (head to head with Dark Side)
23-Sept 117,000 0.03 #140
30-Sept 115,000 0.03 #142
7-Oct 111,000 0.02 Did not chart
14-Oct 89,000 0.03 Did not chart
21-Oct 93,000 0.02 Did Not Chart
28-Oct 100,000 0.03 Did Not Chart (Final Dark Side)
Nov-4 118,000 0.02 Did Not Chart
Nov 11 79,000 0.02

Brace for IMPACT is now on Spotify and Apple Podcasts

Brace for IMPACT, hosted by JD Oliva and myself on the Fight Game Media Network, has been given its own feed on Spotify, Apple Podcasts, and all other podcast apps. The show had been exclusive to Fight Game Media Network Plus on Patreon since March. Our weekly free show will recap IMPACT! on AXS TV, and the uncut, uncensored, ad-free version will continue on Patreon where we not only review the weekly show, but we will recap all the IMPACT Plus specials, pay-per-views, break down all the news and headlines surrounding IMPACT, Q-and-As with the listeners, classic match and event reviews, plus much more.

Support the Fight Game Media Network on Patreon

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