The big news
Despite going against Game 1 of the NBA Finals, which averaged over seven million viewers on ABC, AEW Dynamite had it’s fifth largest viewership of all time on Wednesday night. The show averaged 1.025 million viewers and is now averaging over 900,000 on Wednesday nights since WWE NXT moved to Tuesdays.
This week’s numbers
AEW Dynamite averaged 1,025,000 viewers, up 17.7% from last week. It was the best number for the show since May 5th and the 4th time it’s cracked one million viewers since the Wednesday Night War ended in April. The show did a 0.40 rating in the 18–49 demo, up 25% from the previous week. That’s the best number for the show since May 5th as well. Since the NXT move, Dynamite has averaged 982,000 viewers and a 0.36 rating when airing in it’s regular Wednesday night time slot.
WWE NXT averaged 707,000 viewers on the USA Network, up 8.1% from last week. It’s also been reported as 705,000 in some place but that’s basically the same number statistically speaking. In the 18–49 demo the show was 5.6% from the previous week, averaging a 0.19 rating.
Monday Night RAW rebounded from last week’s record low and averaged 1.609 million viewers this week. That’s up 9.3% from the previous week. In the 18–49 demo, the show had it’s fifth lowest rating of all time with a 0.43. However that was up 4.9% from the previous week, which had the third lowest of all time.
Friday Night SmackDown on July 9th, the last live show in the ThunderDome, averaged 1.986 million viewers. That was up 6.7% from the week prior, which was the holiday weekend. They averaged a 0.48 rating in 18–49, up 4.3% from the previous week.
As shown in the chart below, the increases/decreases over the ten-week average, prior to this week, are as follows:
AEW Dynamite was up 29% in viewers and 48.1% in the 18–49 demo. That includes 5 weeks where they were airing in alternate time slots due to the NBA Playoffs. When comparing to the 10 most recent Wednesday night shows, they’re up 11.4% in viewership and 17.6% in the demo. Those are still very good numbers.
WWE NXT was up 3.3% in viewers and 11.8% in 18–49. Again, a very good number for the show. This despite going up against the MLB All Star Game which did over 8 million viewers.
WWE RAW was down 4.4% in viewers and 8.5% in 18–49. They were hurt by going up against the Home Run Derby, featuring Shohei Otani, which did it’s 2nd best number of all time.
WWE SmackDown was up 0.4% in viewers but down 5.9% in 18–49.
AEW Dynamite was up 30.1% in overall viewers and 37.9% in 18–49. Last year, of course, AEW and NXT were running head-to-head but AEW had the NBA Finals going up against it this year and there was nothing even close to that big in terms of sport competition last year.
WWE NXT was up 12% in viewers and 35.7% in 18–49. The 18–49 number is especially strong while the viewership is about what it should be given no wrestling competition on Tuesdays.
RAW was up 3.1% in viewers and down 10.4% in 18–49. There was no Home Run Derby last year so that explains the 18–49 drop.
SmackDown was up 4.5% in viewers but down 4% in 18–49. Those numbers are okay, maybe even good, compared to most other shows on TV.
For the last couple of weeks, I’ve caught up with the May and June average ratings for all 4 shows. This week, we can look at Q2, which covers April–June, averages and compare them to the same period last year.
AEW Dynamite averaged 792,692 viewers for Q2, up 11.9% from last year. In the 18–49 demo, the show averaged a 0.29 rating. That was also up 11.9%. The five weeks where the show moved time slots balanced out with the fact that they had six weeks where they aired unopposed on Wednesdays.
WWE NXT averaged 719,000 viewers and a 0.1846 rating in 18–49. They were up 6.4% in viewers and 6.7% in the demo. Nine of those eleven weeks were unopposed by AEW so that’s the difference. It may have saved them from a similar decline to what RAW and Smackdown had but that’s it.
WWE RAW averaged 1,751,538 viewers from April – June. That’s down 4.4% from last year. In the 18–49 demo, the show averaged a 0.5069 rating, down 5% from 2020. Both numbers are better than television as a whole, which is probably why it remains a valuable cable property for the USA Network.
WWE SmackDown averaged 2,041,538 viewers in Q2, down 3% from the same period last year. In the 18–49 demo, the show actually had a 0.3% increase, averaging a 0.5323 rating. The latter number is why it’s important to FOX as most network shows are down about 10% year over year.
I’d like to encourage all of you to check out a podcast that airs on the Fight Game Media Network Patreon. Parker Klyn and I are co-hosting The Dynamite Show, a quick recap of AEW Dynamite. Parker also does the written Dynamite coverage for both this site and F4W Online, and this podcast is a nice companion to his work.