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AEW and WWE Ratings Report: Dynamite back over 1 million viewers for Blood and Guts

The big news

AEW Dynamite averaged 1.09 million viewers last night and finished atop the cable charts with a 0.42 rating. Blood and Guts was obviously a huge ratings success for the company and marked the 3rd time in 4 weeks that the show has broken 1 million viewers since NXT moved off of Wednesdays. As big a milestone as that is, topping the cable charts is probably a bigger deal in the giant picture.

This week’s numbers

AEW Dynamite averaged 1,090,000 viewers as mentioned above, up 22.6% from last week. In the 18–49 demo the 0.42 rating was up 27.3% from the previous week. That was almost 30% higher than the 2nd place show on cable. They also did a monstrous 0.58 rating with men in that age category, which more than doubled anything else on cable. The biggest increase week over week was with young men as they increased by 69.2% with males 12–34, averaging a 0.22 in that category. They also topped all of cable there. Just great news all around for AEW this week.

WWE NXT on the USA Network was also up in overall viewership. The show averaged 761,000 viewers, a 2.3% increase from last week. The bad news is that the show fell to 21st in the cable ratings with a 0.18 rating. That was down 18.2% from last week. The show actually dropped with every age group except people over 50. They increased 13.9% in that category which is the reason for the overall viewership increase.

RAW averaged 1.872 million viewers Monday night on the USA Network, up 5.5% from last week. They were also up 8.2% in the 18–49 demo and finished atop the cable charts with a 0.53 rating. The big news here was a huge increase in the 2nd hour. It was more than just the usual daylight savings time bump. A similar plunge in the third hour prevented the show from getting close to the 1.9–2 million level it had been hitting before and just after WrestleMania but it’s still a good number for the show in 2021.

SmackDown on April 30th averaged 2.018 million viewers on FOX. That’s down 4.9% from last week and the reason is that it went up against NFL Draft coverage on ABC, ESPN and the NFL Network. The show did top the networks with a 0.49 rating in the 18–49 demo but the draft coverage on ESPN almost doubled that number. That rating was down 9.3% from last week.

As shown in the chart below, the increases/decreases over the ten-week average are as follows:

AEW Dynamite was up 26.3% in overall viewers and 27.3% in 18–49
WWE NXT was up 5.6% in viewers and down 5.3% in 18–49.
Monday Night RAW was up 1.5% in viewers and down 7% in 18–49
SmackDown was down 7.4% in viewers and 15.5% in 18–49.

Year-over-year numbers

AEW Dynamite was up 48.9% in overall viewers and 50% in 18–49. Some of that increase is due to the fact they have Wednesdays to themselves but that’s maybe 20% of it. The rest of it would be the interest in Blood and Guts and maybe even the show just a little bit hotter overall as compared to last year. As shown a few months back in the ratings extra portion of this column, about 11% of last year’s drop was pandemic related.

WWE NXT was up 14.8% in overall viewers but at the exact same level in 18–49. The viewership increase is about what you’d expect, maybe even a little low. But the 18–49 number is concerning given that they are unopposed now but we going head to head with AEW last year. We are less than a month in and it appears any 18–49 increase in audience they were going to get has came and went.

RAW was down 11% in overall viewers and 15.2% in 18–49. Both are solid numbers for the show especially since they were doing year over year drops of at least 20% for almost a year and they’ve completely reversed that.

SmackDown was up 7.1% in overall viewers but down 2% in 18–49. Most network programming is down 10% in both categories so these numbers are good.

Ratings extra

Three weeks ago, I published the list of NXT and AEW performers who had performed in at least four segments in the first quarter of 2021 and their average viewers per segment. The following week, I published the segment by segment increases for all such performers. There were a few less performers in the 2nd week due to the fact that the first segments of the show wouldn’t be counted there.

This week, it’s the back to the first list but this time it’s specifically for viewers in the 18–49 age group, the most important for advertisers. In the overall category, the top 10 were Shaquille O’Neal, Red Velvet, John Silver, Luchasaurus, Jade Cargill, PAC, Chris Jericho, Marko Stunt, Darby Allin and Jungle Boy. Here’s the complete list in 18–49:

Most 18-49 viewers per segment
1. Shaquille O’Neal 436,500
2. Chris Jericho 419,615
3. Luchasaurus 413,000
4. Penelope Ford 411,333
5. Hangman Page 406,727
6. Marko Stunt 405,143
7. Jungle Boy 403,667
8. Eddie Kingston 402,000
8. MJF 402,000
10. PAC 401,800
11. Santana & Ortiz 400,889
12. Alex Reynolds 400,500
13. Lance Archer 399,818
14. Cash Wheeler 399,545
15. Jake Hager 399,200
16. John Silver 398,800
17. Dax Harwood 398,333
18. Darby Allin 398,250
19. Red Velvet 397,750
20. Jade Cargill 397,000
21. Cody Rhodes 396,091
22. Nick Jackson 395,583
23. Matt Jackson 394,286
24. Penta 394,000
25. Varsity Blondes 393,750
26. Sammy Guevara 393,727
27. Jon Moxley 392,375
28. Kenny Omega 392,313
29. Sting 391,400
30. Isaiah Kassidy 390,400
31. Chuck Taylor 390,000
32. Hook/Will Hobbs 389,300
33. Ricky Starks 389,273
34. Good Brothers 389,000
35. Nyla Rose 388,400
36. Orange Cassidy 387,800
37. Brian Cage 386,615
38. Rey Fenix 385,909
39. Britt Baker 385,875
40. Kip Sabian 385,714
41. Matt Hardy 383,700
42. Miro 382,875
43. Thunder Rosa 378,286
44. Wardlow 377,111
45. Mark Quen 373,600
46. Shawn Spears 356,500
47. Hikaru Shida 345,000
48. Curt Stallion 242,750
49. Io Shirai 232,538
50. Raquel Gonzales 232,500
51. Cameron Grimes 230,778
52. Isaiah Scott 230,500
53. Indi Hartwell 230,250
54. Leon Ruff 227,000
55. Bronson Reed 225,333
56. Santos Escobar 224,786
57. Candace LaRae 223,857
58. Dexter Lumis 223,600
59. Aliyah 221,000
60.  Tyler Rust 220,400
61. MSK 220,000
62. Kyle O’Reilly 219,286
63. LA Knight 219,000
64. Jesse Kamea 217,250
65. Roderick Strong 217,188
66. Pete Dunne 216,556
67. Johnny Gargano 216,250
68. Austin Theory 215,769
69. Dakota Kai 215,500
70. Zoey Stark 214,857
71. Toni Storm 214,300
72. Kayden Carter 212,750
73. Ember Moon 211,750
74. Timothy Thatcher 211,455
75. Xia Li 208,667
76. Mendoza/Wilde 208,444
77. Danny Burch 207,556
78. Adam Cole 207,267
79. Tomasso Ciampa 207,176
80. Grizzled Young Vets 206,000
81. Kacy Catanzara 205,857
82. Oney Lorcan 203,800
83. Fabian Aichner 200,500
83. Mercedes Martinez 200,500
85. Shotzi Blackheart 200,000
86. Karrion Kross 199,615
87. Kushida 199,600
88. Tyler Breeze 199,200
89. Marcel Barthel 192,600
90. Scarlett 190,400
91. Jordan Devlin 189,000
92. Fandango 182,500
93. WALTER 179,750

I’d like to encourage all of you to check out a podcast that airs on the Fight Game Media Network Patreon. Parker Klyn and I are co-hosting The Dynamite Show, a quick recap of AEW Dynamite. Parker also does the written Dynamite coverage for both this site and F4W Online, and this podcast is a nice companion to his work.

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