The big news
With no big news coverage, AEW Dynamite and NXT were back to somewhat normal numbers. RAW numbers were about what they’re going to be for the next few months and probably a little disappointing. But coverage of the Donald Trump impeachment trial going against WWE Smackdown meant that it did its lowest numbers since last August.
This week’s numbers
AEW Dynamite averaged 747,000 viewers, almost identical to last week. They were up 6.9% in the 18-49 demo, averaging a 0.31 rating. That was good for 4th on the cable charts. In Men 18-49, they did a 0.42, which was 2nd on cable behind the NBA game.
NXT averaged 713,000 viewers, a huge 27.8% increase from last week’s terrible number. They were also up 33.3% in the 18-49 demo, averaging a 0.16 rating. That enabled them to chart in the top 50, which is becoming a rare occurrence for the show, finishing 39th in the demo. Their biggest category, as always, was persons 50+, where they did a 0.40 rating.
Monday Night RAW was up 5.6% from last week, averaging 1.810 million viewers. They were also up 16.3% in the 18-49 demo, averaging a 0.57. So the show did better with younger viewers this week which may be a result of the hour-long gauntlet match that took up the third hour.
Friday Night SmackDown on February 12th was down 11.8% from last week and averaged 1.99 million viewers. It’s the first time the show has dropped between 2 million on FOX since the move to the ThunderDome. In 18-49, the show was down 12.3% so the age losses were pretty much even with older and younger viewers.
AEW Dynamite was down 16.4% in overall viewers but was exactly even in 18-49 as compared to one year ago this week. That means the show is skewing much, much younger. Advertisers love this.
NXT was down 10.2% in viewership but down 36% in the 18-49 demo. That’s the exact opposite of AEW.
Monday Night RAW was down 25.7% in viewership and 27.9% in 18-49. These year-over-year drops for both RAW and NXT on the USA Network have be very concerning for NBC Universal.
Friday Night Smackdown was down 19.2% in viewership and 18.6% in the 18-49 demo. Those are unusually high drops for Smackdown but the news coverage would be a logical explanation for that.
Next week, I’ll post the February averages for all 4 shows and compare them to February 2020. I don’t really have an “extra” for this week.
However, I’d like to encourage all of you to check out a podcast that debuted this week on the Fight Game Media Network Patreon. Parker Klyn and I are co-hosting “The Dynamite Show”, a quick 20-30 minute recap of AEW Dynamite. Parker does the written Dynamite coverage for both this site and F4W Online and this show is a nice companion to that work.